Every website we design is mobile-friendly (meaning that your site will always be viewable and function properly from a mobile device), but the mobile user experience is becoming increasingly important as consumers are spending more time engaging with brands through mobile devices.
The most streamlined approach to offering a cohesive mobile experience is responsive website design. A responsive website adapts its layout (the elements of your site -- text, icons and imagery, navigation, etc.) to the size of the device used to access the site. It utilizes a grid-based system and flexible image sizes to shift your content around as needed -- no more pinching and pulling your mobile screen to zoom in and navigate around your site!
Responsive website design results in a consistent brand experience across all devices, including mobile. According to Latitude, 61% of people have a better opinion of brands when they offer a good mobile experience. And what happens when site visitors enjoy navigating around your site? They stay on your site longer, they engage with your brand longer, and you have a higher chance of getting them to do business with you.Get a free Quote
Responsive web design is a wat of building a website that is simply able to adjust or adapt to whichever screen size it is being viewed on. This provides an optimal viewing capability and enhanced user experience for potential customers who will be visiting your website from a smartphone or mobile device.
Shockingly, despite the growth in the use of mobile devices and responsive websites, the majority of business websites are not mobile compatible and therefore will not successfully render on mobile devices or smartphones.
Prior to websites being built with responsive web design techniques, the layout and framework of websites had a ‘one size fits all’ approach. This is because up until recently, most people viewed a website from a desktop computer or a laptop.
So with a non- responsive website, if someone was to view this from a mobile device or a smaller screen, they would often have to zoom in to read text and click on links. A non- responsive website leads to a frustrating user experience and causes a lot of people to quickly leave in favor for websites that are mobile friendly.
According to a recent study by Google:
In the already competitive world of online marketing not having a responsive mobile website could mean the difference between you and your competitors.
Responsive web design is achieved by a web developer including instructions (or lines of code) to re-size the web design relative to the size of the device it is being viewed on. This is most commonly achieved by readjusting the width and or height of certain elements on the page like images and navigation items. Responsive web design uses multiple web development techniques which were first combined for this purpose by Ethan Marcotte who wrote a manifesto on responsive design.
The best responsive web design results are achieved by having a mobile first approach. This means that websites are now being designed for mobile devices first and then being adjusted for larger screen sizes like desktops. Customer opinion supports this practice as 85% of web users think a company’s mobile website should be as good as or better than their desktop website.Get a free Quote
Of course, over 20% of Google searches performs on a mobile device. Mobile friendly website is a crucial aspect of a good SEO strategy. As a result, your business will boost rapidly and will result in a significant increase in sales.
This means that businesses with a mobile web design are likely to receive a higher proportion of traffic from search engines than those who do not. Ultimately an increased volume of traffic will result in an increase in sales and leads for your business.
Responsive website design in particularly beneficial for eCommerce websites as a mobile friendly shopping cart will result in a more intuitive checkout process. This will result in an increased conversion rate and reduced cart abandonment rate, which translates to an increase in sales. According to eConsultancy 62% of companies that designed a website specifically for mobile had increased sales.
In a word, having a mobile friendly and responsive website means an increase in your sales, a higher proportion of traffic from search engine and a user friendly techonolgy.